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During lash preparation, the cleansing step provides valuable information about the condition of the lashes and surrounding skin. One common observation lash artists may notice is that lash shampoo breaks down or dissolves quickly during cleansing . Rather than indicating a product issue, this behavior often signals the presence of oily lashes or an oily lash line . Understanding why this occurs allows artists to adjust their prep protocol and improve overall lash retention.

Why I Stopped Using Gel Eye Pads and Started Using Foam Eye Pads For a long time, gel eye pads were considered the industry standard. Cooling. Comfortable. Familiar. I used them for years—until I started paying closer attention to what was happening during  my lash sets. This wasn’t about switching for novelty. It was about control, consistency, and client comfort over long appointments . Here’s why I made the switch to foam eye pads —and why I haven’t looked back. 1. Gel Pa

Why Clients Are Willing to Pay More for Bottom Lashes Clients don’t just pay for lashes. They pay for how lashes make them feel . Confidence. Polish. Effortlessness. Luxury. Bottom lashes tap directly into that emotional experience — which is why clients are not only willing to pay more for them, but often don’t want to go without them once they’ve tried them. Perceived Value Is About Experience, Not Extras In beauty services, pricing isn’t driven by how many steps you perfor

Bottom Lashes = Elevated Customization Luxury services are never one-size-fits-all. They’re intentional, tailored, and designed with the individual client in mind. That’s what separates standard lash work from elevated artistry — and bottom lashes play a much bigger role in that distinction than most artists realize. Bottom lashes aren’t about adding more lashes. They’re about adding control . Luxury Lashing Is Custom, Not Cookie-Cutter True luxury in the lash industry isn’t

Why Most Lash Artists Skip Bottom Lashes — And Why That’s Holding Them Back Bottom lashes are one of the most overlooked elements in professional lashing — not because they don’t matter, but because they’re widely misunderstood. In an industry that constantly pushes bigger, darker, fuller, and faster, bottom lashes often get dismissed as unnecessary or “extra.” But in reality, skipping them is rarely a creative choice. It’s usually a confidence gap rooted in education, tools,

Why Bottom Lashes Are the Missing Step in a Luxury Lash Set For years, lash extensions have focused almost entirely on the top lash line. Fuller volume, sharper curls, darker density — all while ignoring one critical detail: The bottom lashes. In luxury beauty, it’s never just about more. It’s about balance, intention, and finishing touches and bottom lashes are exactly that. Luxury Is in the Details High-end beauty services aren’t defined by how bold something is. They’re de

Let’s break it down. 💧 What Is Humidity? Humidity  is the amount of water vapor (moisture) in the air. But when we talk about it in...

1. Prep Properly Clean and prime the lower lashes just like you would the top. Use under-eye pads to gently separate and isolate the...

If you’ve ever wondered why your lash adhesive seems perfect one day and impossible the next, the answer might be floating in the air —...

You can have the best adhesive, the prettiest fans, and the most luxe lash bed — but if your isolation game is off , your whole set will...

If you’ve ever stood in front of your lash cart wondering “Do I grab foam tape or Transpore tape for this client?”  — you’re not alone....

When people think of the beauty industry, they often imagine a certain “look” — thin, polished, hyper-curated. But real beauty doesn’t...

When lash artists gather to learn, grow, and connect — magic happens. And that’s exactly what went down at The Course NYC . Hosted in one...

Cleansing is one of the most important  steps in lash retention, but not all lash cleansers are created equal. Harsh formulas can cause...

When we created Raw Clear Lash Adhesive , we had one goal: to give lash professionals a clean, high-performing glue that works with  your...

When it comes to flawless lash extensions, your skill as an artist is only half the equation — the other half? Lash adhesive....

You just got your lashes done — they’re full, fluffy, and flawless. But how do you keep them that way? At Bourgeois Lashes, we’re all...

Not sure which lash style is right for you? Don’t worry — you’re not alone. One of the most common questions I get at Bourgeois Lashes...

There’s a moment every lash artist remembers — the one where you realize this isn’t just a side hustle… it’s your calling. For me, that...

When I launched Bourgeois Lashes, I wasn’t just starting a business — I was stepping into my purpose. What began as a simple love for...